
O Boticario
O Boticário is the second largest Brazilian cosmetic company with a 6% market share in Latin America. Globally, it has 4,070 stores in Brazil, Portugal, Colombia, Bolivia, Paraguay, Costa Rica, Venezuela, Japan and United Arab Emirates. O Boticário is the largest cosmetic franchise in the world. As of 2016, the company generated USD 4 billion in revenue, employed 30,000 people and produced c. 300 million units. Due to its strong marketing, product innovation, social media activation the group has been able to report a double-digit growth in revenue for the last 5 years.
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